Brief: To create an identity design for the brand- Tots & Bubbles which caters to babies aged 0-2years. Their primary offering is bath & skin care products for newborns which are hypo-allergenic and gentle.
The Concept Derivation:
The idea was to create something eye-catching and amusing to indicate that bath time can be fun.
A dynamic brand identity design was devised where the logomark was the focus instead of the logotype.
An unusual mascot was devised by creating a hand-drawn baby sea horse with rounded features to denote some 'baby fat'. The idea was to show the mascot using the products, making it a dynamic brand design. It would add a bit of whimsy and imagination to an otherwise saturated segment which only talks to the parents through premium design that denotes gentleness and at times justifies steep price points with a luxurious look.
The idea was to create something eye-catching and amusing to indicate that bath time can be fun.
A dynamic brand identity design was devised where the logomark was the focus instead of the logotype.
An unusual mascot was devised by creating a hand-drawn baby sea horse with rounded features to denote some 'baby fat'. The idea was to show the mascot using the products, making it a dynamic brand design. It would add a bit of whimsy and imagination to an otherwise saturated segment which only talks to the parents through premium design that denotes gentleness and at times justifies steep price points with a luxurious look.
The idea of the hand-drawn element can then be extended to packaging and other collaterals, keeping the products in an 'imaginative, childlike wonder' space.
Actual Product Images
