அன்புக்குடில் | Anbukkudil
C A M P A I G N D E S I G N
Anbukkudil- a home where love & affection reside. With this campaign for Ikai Asai, the idea was to take the viewer back to the homes they grew up in. The imperfect homes with warm corners and love-filled corridors. The visuals capture the raw and humane nature of the inside of the homes of Auroville, Puducherry where Ikai Asai products add to joyous celebrations and even quiet afternoons.
Five colours, five moods, five grids
A mix of static images, carousels and video montages to show each mood
Golden rays of dawn
Blue skies in the morning
Lush greens of midday
Pink hues of dusk
Shadows in the night
Golden rays of dawn
Blue skies in the morning
Lush greens of midday
Pink hues of dusk
Shadows in the night
Identity design, compilation & all edits done for the campaign design.
Imagery shot by Priyadarshini Ravichandran
Music from the Babel Soundtrack by Gustavo Santaolalla
Music from the Babel Soundtrack by Gustavo Santaolalla
