Brief: The campaign strategy for the launch of the Loungewear segment by Postfold in 2020 during the pandemic when wfh became the norm. Mix of visual and text based content to convey the message of comfort that looks good.
Pre-buzz launch video to launch loungewear as a segment during the pandemic when the idea of AM to PM was something within the comfort of your own home.
Static Ads for Instagram & Facebook for the Menswear collection
Launch video for the womenswear segment of loungewear.
Launch stories for the collection; centred around the look & feel of the collection
Stories focused on the details & quality of the products where the product itself is the hero
Lookbook for the collection to be shared with stylists & PR reps
Launch newsletter sent to the store audience & customers
Photography: Amlanjyoti Bora
Styling: Ankita Jain
Graphics: Neeti Vashisht & Niharika Dubey
Video editing: Niharika Dubey
Campaign Strategy & Content: Niharika Dubey
Graphics: Neeti Vashisht & Niharika Dubey
Video editing: Niharika Dubey
Campaign Strategy & Content: Niharika Dubey
