These grids are created for Ikai Asai's topical conversations on Instagram which often encourage cognisance of cultures & crafts.
N E W Y E A R
Cultures across the world have unique rituals to mark the beginning of a new year even if the dates do not coincide. With this grid, the idea was to curate and celebrate some these rituals
and the cultures that they belong to.
Ikai Asai's values brought together as a grid to celebrate new year 2022;
using their products as a reflection of said values.
H A R V E S T F E S T I V A L S
A grid created to celebrate the harvest festivals of India in mid-January while displaying the effortless simplicity of Ikai Asai's planters.
Video created to celebrate the festivals by curating from
archival footage and traditional folk songs being sung
R E P U B L I C D A Y
This grid was created to celebrate the Idea of India and
the Unity in Diversity that its crafts and cultures represent.