Brief: Create a brand identity for a new chain of luxury holiday homes in Dubai. Modern luxury is the tone to follow. A logomark and a logotype both were required.
 
     Colour palette that is versatile, timeless and plush
 
     Logo formation derived from the letter S
 
      
      
      
     Variations
 
      
      
     
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                       
                                      