Deva Collection designed by Rina Singh
Concept, Campaign Identity & Social Media Design
The campaign was inspired by the slow living of the mountains.
The people and their practices serve as inspiration and the backdrop for the shoot.
The designer behind the collection, Rina Singh (Founder of Eka) was also shot in lap of the mountains as she researched and designed the collection- exhale...
The mountains ask us to feel, reflect, listen and exhale...
The posts were embellished with a few paintings that were made as
an ode to the beauty of the mighty Himalayas that inspired the collection
an ode to the beauty of the mighty Himalayas that inspired the collection
